VSA Partners

Branding is more important than ever. It’s also more complex.
What does it take to build a brand that performs today?

VSA Partners

Learn some foundational principles of modern branding from VSA Partners, the branding and marketing agency featured on CNBC’s The Profit. To access this content, please sign in below.

About VSA Partners

VSA is a design-driven marketing and branding agency. Combining creativity with a deep understanding of human behavior, we design meaningful experiences for consumers and brand audiences.


• Brand strategy and architecture

• Naming and identity design

• Brand expression systems

• Launch and implementation programs

• Brand guidelines and governance

• Packaging

Corporate Communications

• Employee engagement

• Leadership communications

• Organization and cultural alignment

• Corporate reporting 

• Sales enablement

• Public relations


• Strategy and research

• Predictive analytics and measurement

• Integrated advertising campaigns

• Commercial programs and promotions

• Sponsorship and events

• Media planning and buying


• Tech and channel strategy

• Web analytics and optimization

• Social media strategy and SEO

• User experience design

• Front-end & back-end development

• Mobile application development

About CNBC’s The Profit

CNBC’s The Profit features entrepreneur and self-made millionaire, Marcus Lemonis, as he offers struggling small businesses capital investment and his expertise – from daily operations and financial stability to marketing and branding. The Profit helps turn businesses around, pushing them to the next level of success.

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